Session 1- Pepsi

Pepsi is trying to reach all the consumers in general but mainly the young and teens.It began with the logos and the huge billboards on the road so that pepsi and its campaign follows the people in every daily step they make.Moreover, via the internet through facebook and twitter and introducing hints which is a kind of fun for the young and attracting them to know more about pepsi without their attention which will attract more and more consumers and increase pepsi's reputation in the country.It is based on the way of thinking of the consumer and how to attract him with a very delicate way introducing the campaign in a way that is harmonized with its needs and what he does daily.
In other way,Pepsi wants the consumers to follow its campaign even the bilboards done by the visual jockey for 4 weeks ina row and get involved through the internet and the hunts to attarct as much as possible clients and let it be the hugest campaign ever in Australia which will be the speech of the people and in another way increase its populrity which will affect everything including pepsi's objectives,goals and revenus of course.
All of this was the result of the tools used by pepsi to make a connection between the social media and pepsi's needs which will be a harmony between the daily teens lifestyle and the campaign like facebook and twitter followed byt the campaign and the speech about this huge event introducing some fun due to the hints but all these tools have a bigger goal and look which is highering pepdi's popularity and reputation by attracting the most important consumers numbers into their products delivered to all the clients segmentation (pepsi max, pepsi diet, etc...)